Founded by Susan Tay in 2004. The Better Toy Store is a specialty toy retailer based in Singapore that carefully select award-winning toys that prioritize play value, design, quality and impact on the environment. Each toy is carefully evaluated to ensure that it meets the brand’s high standards before being added to the store’s inventory.
The Better Toy Store believes that toys are valuable tools that help children learn about themselves and the world around them. They prioritize toys that teach and inspire, and offer a wide range of age-appropriate and open-ended toys that encourage creativity and inspire children’s imagination.
The brand places a strong emphasis on toy safety, carefully select toys that are made from natural materials such as wood and cotton, with non-toxic, water-based, sweat- and saliva-resistant paints and finishes. Their toys exceed stringent safety standards and baby toys are tested by TUV and certified with the GS mark.
In addition to safety, The Better Toy Store also prioritizes the environment impact, avoiding plastic toys whenever possible and their toys makers work with manufacturers who use wood from sustainable sources like rubber trees and managed forests in Europe. Their manufacturers keep packaging to a minimum, with many opting to use only soy-ink for printing and recycled paper for packaging.
At The Better Toy Store, they believe that caring for the environment is caring for our children. By choosing toys that are safe and environmentally friendly, parents can feel confident that they are making a positive impact on their children’s lives and the world around them.